I see him in a kinda Jeff Hardy role.
For a long time people wondered if Jeff could main event.... guys like Edge had seemed to come out of the pack miles ahead of him. But as soon as HHH put him over (and he did in a big way)... he seemed to believe it himself and kicked on with good promos and good matches. All of a sudden he was a beliveable champion.
I think Morrison is the same. He still hasn't had that "Big" feud, where he goes over a "Big Name" two or three times in a Row. Cena, Batista, Hardy, Orton, Edge.... they all had that!
Morrison needs that. If he had a feud with Edge and beat him on two PPV's in a row and then followed it up by beating HHH or Cena clean on PPV... people (including him) would believe it.