I think he could work as a face. Remember the night he turned on The Miz and beat the
**** out of him? The crowd were loving it and chanting his name.
If they gave him more of a personality and the usual suggestion of letting guys talk more and come up with their wn stuff, he could be popular. The subdued reaction he got in his own hometown at Capitol Punishment may have hurt him, but that shouldn't be blamed on him, as that crowd was terrible generally.
I think just now, he's just another guy in trunks with a generic name for a lot of people.