Do they really need to use that many established names though. I think scotta75 might have a point.
I mean remember when WWE got big during the Attitude Era. For me it was word of mouth, people were talking about "Austin 3:16" and "D-Generation X", these were new names and concepts to me, I wasn't drawn back in by established names, it just took off because of great writing, it was fresh!
So what is wrong with taking talented unknowns and carving them into superstars?