I don't know, he does benefit on being on Smackdown which is low on faces now with Jeff Hardy's departure and Undertaker eventually retiring. My main point with him is just to pick a side (face/heel) and run with it full bore. I do think he needs a catchy nickname though that would help him tremendously. Anyone remember the "Matt Hardy will not die" stuff in the feud with Edge. I thought it was kind of lame.