There's no vision for that company...They are people who have never been to the dance. They've never been a part, really, of any of the decision-making processes that led to the success of the industry. For me to sit down and say "listen guys, this is what you have to do to be successful" would be like telling a three-year-old how to fly an aeroplane. You can try all you want, they're never going to get it.
Yep, this has clusterfuck written all over it. Its the equivalent of telling the world you hate black licorice, then immediately proceeding to eat several cases of it.