The misconception is that the big guys even need the belt
Look at the attitude era - how many title runs did Taker have, I'm struggling to think of even one...
Between Rock, Austin and HHH virtually no one else got a look in '99-'02
Still had huge stars and big names - the belt needs to be used when u havent got that fire in a feud
Triple H v Kurt Angle didnt need the belt - hell, throw in a woman and u have a far more convincing object to fight over anyway!