I think the theory is you want a name like him to get people to watch...
...Then you hit them with the new guys.
When I first started watching them in their early days it was to see Double J, Roadogg, K-Kwik etc.
Then I was blown away by AJ Styles, America's Most Wanted, Team Canada, Triple X and Matt Bentley.
So people tune in for Hogan and then see the new guys they ain't heard of, and well thats the theory.