I have to say it makes sense for TNA to go up against one of the big two (RAW or SD) in the long term.
They have to prise WWE fans away IMO. I think this week they got a hell of alot of people who haven't watched wrestling in a while coz of WWE product. If they can keep 50% of the new 50% (if that makes sense) and steal WWE fans (and with signings like Jeff Hardy they might) then thats their best and fastest way to sucsess in the ratings.
I also find it amazing that the big TNA guys aren't on every Impact at the moment. I know they offer a reduced schedule but they are trying to build something here. Also Hogan has now got to be on every Impact once they decide on what to do with the impact timeslot.
Guys like Hogan, AJ, Joe, Angle, Morgan, Beer Money, Jeff Hardy, MCMG etcs have got to be on every Impact. They don't always have to wrestle but some people won't know who some of them and need to familirise themselves with them.
I say go up against RAW and Go live at least once a month to start with and eventully go fully live.