From PWTorch.com (continued from Shane Douglas thread in WWE forum)
Douglas was also critical of his former employer, TNA and president Dixie Carter, for not trying to tap into more realistic storylines and instead trying to book every gimmick possible to entice viewers to the product. Douglas suggested both WWE and TNA could make money looking at what worked in the original ECW.
"It's clear TNA's (Total Nonstop Action Wrestling) foray into wrestling has been vastly underachieving and WWE's has been amazingly dwindling. It's a shame. I think (TNA President) Dixie Carter and her dad (Bob Carter) have made an amazing monetary investment in the company that has produced nothing," Douglas said. "And the WWE, on the other hand, is trying to figure out how as a company to stop hemorrhaging fans."
Douglas added: "I think fans want to see something more realistic with the storylines, force them to think a little bit and get to something that's a lot more old school. That's one portion of the formula that Vince has steadfastly refused to try and Dixie Carter has been unwilling to try. They've tried everything else. They've tried ever flip-flopping move, every kind of iron cage they can build, every tower they can build, every kind of storyline and vignette that can do off of 'sports entertainment' and we're down 10, 15 million fans over the last 10 years. My belief is that old school is where it has to go to bring some of those fans back and create new fans."
Link: Douglas's entire thought-provoking interview with Brian Fritz can be read at Fanhouse.com.