"Santana then adopted a Spanish bullfighter gimmick and the nickname "El Matador" in 1991. Under this gimmick, he faced Shawn Michaels in the opening bout of WrestleMania VIII at the Hoosier Dome in Indianapolis, Indiana. Santana claims that at the time he was being considered for a run with the WWF Championship but says that the spot was given to Bret Hart; the WWF was considering expanding into South and Central America, and felt that having Santana, its most high profile Latino wrestler, as champion would aid its cause. The plan was eventually scrapped and the decision was made to expend into Canada, thus making the Canadian-born Hart a more viable option as champion.
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That is insane. Mcmahon really dodged a bullet. Nothing against "Chico", but there is no way in hell he could have carried the company in a post Hulkamania era. When he won the IC title a couple times in the mid 80s was as far as he was ever gonna go.
I cant hardly believe this was even considered. If WWF had planned flooding South America with wrestling, I think a heel would have been more successful than giving Santana the belt.
Does make you wonder how things would have turned out in a Tito era. The WWF's heels would have been entirely different in the mid 90s because they never would have had Yokozuna facing off against him. He would have been dealing with wrestlers such as Mr. Perfect, Terry Taylor, Bret, and probably a few wrestlers from various mexican promotions.