Even if the Ultimate Goal of the feud of 2001 was always going to be killing off the brand, they could have booked it a hell of a lot better, even the weakened roster they signed, had talent and crediblity but they were treated like jobbers from the outset and thats why fans lost interest, looking back, stars like DDP and Booker T, initially were over huge!
The worst thing of it, as mentioned, is if they'd of signed up the right people, and had put ego aside and booked the feud in a more balanced way, they had the material to have a great war/storyline that could have lasted for years, there was that much scope to it, and its that reason why most people highlight this as the most botched storyline of all time. Some storylines stink and have no potential from the get go, this had it all. For decades kids would wonder which promotion was better, who's stars were the best, what would happen if this and that dream match occured, etc. and so on.
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