^Paul Heyman was shouting "Gore, gore, gore!" back in 2001.
I'm not a fan of this whole repeat-the-word-'spear' thing they've got going. It seems like they wanted to come up with something for the kids to shout. It's fairly cheesy IMO.
I agree that the Spear seems a more plausible finisher when bigger guys like Goldberg and Batista do it, but I guess anyone charging into your stomach at full-speed would hurt somewhat....