...but thats because the IC title is a joke
Have it be something again - big names like Hardy and Punk going for it would make it significant
It is significant again,
Mysterio and
Jericho's feud has done wonders for it. People complain to easy, the intial thing was look they've been demoted. But they have helped elevate the belt. What made it was the feud wasn't just about Rey's Mask, it was the belt as well, Jericho going on about his record breaking reigns and how he wanted to win it again, Mysterio talking about the great champions who have held it and how much it means to finally hold it. They headlined Smackdown battling over it, and when they switched
Ziggler into the
IC Title scene he took out Rey and stood tall as Smackdown went off the air...all over the IC Title, so I'm happy with how they are treating it at the moment.
As I said before, if you are the most popular guy in the company, like
Jeff Hardy, you go after the big title, they are never going to have the IC Title as the Main Event of a PPV again. The issue you have is if fans don't take him seriously and start to turn on him, but they won't, because most do, and obviously its how you book them to, fans turned on Mysterio during his reign but heck he was booked to lose and lose and....lose.