I still think WWE lacks that one "Massive" name. You know the one who gets average viewers to watch.
Guys like Rock, Austin, HHH & even Angle in WWE were known by people who didn't really watch wrestling. I used to have friends who would watch RAW, but if they missed it for something else it would not bother them and i had friends who watched it whatever.... but i also had friends who hated wrestling but people like DX, Rock, Austin etc got them interested because they were so entertained.
Add to that the new PG program and i think you have your reason. Wrestling (and by that i mean WWE) are in a very safe era.... they play things safe, with little risk to their business model. No Chair Shots! No Piledrivers! No
****! No Blood! Little High Risk Moves!
The attitude era was exciting for different reasons, but for people who weren't massive WWE fans, One Massive Chair Shot or Shane-O-Mac jumping from a great height. These things grabbed aload of new viewers.
WWE has stripped it back and focused on a new generation of Fans and a new bunch of Stars. That product and group of stars just don't reach out and get those "extra" fans that the attitude era did