That Gold Rush match was superb, with the Super Kick catching him when he jumped back in, really was good.
I think the difference between him and Jeff Hardy is Jeff is just too popular not to push. WWE I don't think wanted to push Jeff all the way but they have no choice, he gets big pops than nearly everyone else. Is Shelton was that popular he'd of got the same treatment. Jeff ticks all the boxes with the fans, chicks love him, kids think he's cool and blokes remember him taking crazy bumps during the attitude era and like and respect him for that.
With Shelton's move to ECW even if he does reach the top of that brand and has a run with that belt, so what? It is essentially a midcard belt, it means you are king of the development brand. I mean they gave the belt to Mark Henry but they would never of given him one of the other World Title belts, in many ways its an experiment belt. I was never keen on the addition of his mother but he could do with a manager, unfortunately it is considered to be a dated concept, which baffles me, managers can be so useful.
Like Gnrfan suggested teaming him with someone like Mark Henry could work, with a manager like Teddy Long, he works well as a heel manager. I just expect him to continue the way he has been pushes, then creative change their mind, another push and so on, eventually they'll probably give up all together and treat him like they did Val Venis in his latter days with the company.